LG I Knock for Beats
We helped design and produce an immersive entertaining experience to get the public excited about LG's latest product, the InstaView fridge.
Connecting LG's energy efficient feature of knocking the front glass panel, we used that as a base to create a full on dancing number.
Design Exploration I
Design Exploration II
The 360 stage displayed LG's top appliances while dancers circled the stage using the Lg product to make a musical performance.
The stage was placed in the WTC Oculus to catch people off guard and to create a surprise and delightful moment for people on their daily commute.